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Statement of Intent

  In my print advertisement, I will abide by the rule set out by the ASA. For example, my poster will not promote or showcase any violence, antisocial behaviour, or cause fear or distress to any particular audience. This is important as my poster will be displayed on billboards across the nation, and therefore must not offend any minority group or otherwise suggest that any particular group is negative or otherwise lesser than any other. My programme will broadcast after 9pm, as it may contain scenes unsuitable for children. My target audience will be portrayed positively, with two, young male ex- county lines members around 18-25 years of age being presented in a   relatable manner on my poster. One of which is of Jewish decent, which means that I will have two different social groups portrayed on my poster, being Jewish and Atheist. Additionally, by making use of younger models on my poster, my target audience of 16–25 year old fans of groundbreaking documentaries will be ...

Green Machine Planning

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I will take photos of myself and a friend wearing balaclavas as generally looking ‘suspicious’ around concealed and run-down areas. Our outfits will assist with creating this atmosphere and theme, alongside the use of our backpacks as props, and the use    of a metal container as a ‘drop spot’. Additionally, I will assemble some bank notes and other miscellaneous props to show a form of ‘headquarters‘. I will edit my photographs to bring a more serious mood, alongside a sense of unease and intrigue, as to fit with the True Crime genre. The main idea for my documentary is an exploration of the largest county lines operation great Yarmouth, including ex-members and a commentary over recovered footage from within the organisation. I have chosen this as it is appealing to 16-25 year olds, as county lines gangs are mainly composed of younger individuals, additionally, the target audience would be further drawn in as they would be greatly intrigued about learning how the generation ...

Documentary Research

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  Primary target audience: 25 - 45 yr. old Fans of British satire and Charlie Brooker's previous work. Secondary target audience: 16 – 24 yr. olds. Discovery through viral social media clips. Genre: is mockumentary, with comedy aspects, but retains many aspects of a documentary. Colour scheme: Dry colours, yellow, beige, orange. Reflection of style of comedy in the documentary, being deadpan and dry. Layout : Title and logo to the left, meaning audiences read the Netflix logo and title before seeing Philomena. Font: the font used in the poster is Futura.  The choice of Futura is a deliberate part of the show's satire. Futura is designed to look modern and authoritative. It is used by the BBC and PBS and The Apollo 11 Moon Plaque.   By using this font, the show tricks audiences into thinking they are about to watch a highly intellectual, high-budget history program before Philomena Cunk begins her absurd and satire narration. Ratings: Rotten Tomatoes: 100% Critic S...