Statement of Intent
In my print advertisement, I will abide by the rule set out by the ASA. For example, my poster will not promote or showcase any violence, antisocial behaviour, or cause fear or distress to any particular audience. This is important as my poster will be displayed on billboards across the nation, and therefore must not offend any minority group or otherwise suggest that any particular group is negative or otherwise lesser than any other. My programme will broadcast after 9pm, as it may contain scenes unsuitable for children. My target audience will be portrayed positively, with two, young male ex- county lines members around 18-25 years of age being presented in a relatable manner on my poster. One of which is of Jewish decent, which means that I will have two different social groups portrayed on my poster, being Jewish and Atheist. Additionally, by making use of younger models on my poster, my target audience of 16–25 year old fans of groundbreaking documentaries will be ...
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